Biography
April Harrison is a B2B SaaS marketing leader with six years of experience helping organizations in procurement and third-party risk management (TPRM) connect big ideas to real customer value. At Trust Your Supplier, she built the marketing function from the ground up, launching campaigns, creating thought leadership, and designing onboarding experiences that made blockchain technology accessible and useful. Along the way, she’s introduced award-winning initiatives, produced an industry podcast, and brought together Fortune 500 leaders to collaborate on the future of supplier risk management. Colleagues describe April as adaptable, collaborative, and creative under pressure. She thrives on turning complex concepts into clear, compelling stories and building systems that make teams stronger and more efficient. Beyond her day-to-day work, she is passionate about advancing women's leadership in TPRM by sharing knowledge and lifting others up.
Leadership Characteristics
April has played a key role in shaping how third-party risk management is communicated and understood. At Trust Your Supplier, she doesn’t just run campaigns, she built the entire marketing function from scratch. Her work has amplified the company’s voice in the market, from increasing LinkedIn engagement by 400% to guiding product launches with clear, accessible messaging. She has also brought industry leaders together through governance boards and customer advisory groups, ensuring that innovation is informed by the voices of those on the front lines. Her leadership has been about creating connections, building trust, and showing what’s possible when collaboration is at the center.
Leadership Challenges
Like many in growing organizations, April has faced shifting priorities, leadership changes, and the challenge of building impact with limited resources. Rather than seeing these as setbacks, she treated them as opportunities to adapt and grow. By staying focused on the end goal, reaching new customers and helping customers succeed, she was able to pivot quickly, create new processes that brought clarity, and keep projects moving even when the path forward wasn’t always clear. These challenges strengthened her resilience and reinforced her belief that steady progress and collaboration matter more than perfection.
Key Take-a-ways
If there’s one message April would share with others in TPRM, it’s that clarity and connection make all the difference. Whether you’re explaining complex risk concepts to a customer, collaborating across functions, or mentoring a teammate, the ability to communicate clearly builds trust and accelerates progress. Her favorite part of working in TPRM is that it’s never just about technology, it’s about people coming together to solve problems, protect organizations, and build stronger partnerships.
Fun Fact
At her core, April is a teacher. She started her career as a preschool teacher and has spent the last eight years teaching group fitness classes. Whether it’s helping a child master a new skill, guiding a class through a workout, or mentoring a colleague at work, she loves creating spaces where people feel encouraged, capable, and supported.